Copywriter

Copywriter

Are you a Creative Copywriter?  If so, this could the next perfect role for you.

As a Creative Copywriter you’ll help our client achieve the vision of inspiring and supporting consumers to actively achieve their goals in a responsible environmentally positive way.

To help us get there, this role is responsible for working alongside Marketing, Email and Ecommerce teams to manage, track and deliver relevant and engaging customer-facing and internal content

Responsibilities:

Customer Acquisition:

• Development of campaign messaging
• Writing of brand and seasonal messaging for all comms
• Writing of brand and seasonal messaging for website
• Media (advertising/advertorial) copy
• Social media copy, tailored to each platform
• PR copy and reviewing press releases

Customer Retention:

• Conceptualising email campaigns that deliver commercial results and writing the required content to bring them to life
• Writing and reviewing copy for social media
• Writing copy to raise awareness of our services and other USPs as well as exploring further ways to boost visibility and usage

Customer Loyalty & Advocacy:

• Sourcing curated content from external sources (I.e. influencers and ambassadors)
• Writing knowledge guides and blogs as well as updating and maintaining existing blogs

Other Responsibilities:

• Manage all inbound copy requests from across the business and track their on-time delivery
• Working with Email and CRM teams to review and analyse email performance and learn from results to improve campaign copy, messaging and structure
• Generating new ideas for content via research and creative thinking
• Working across all brands, changing style and tone of voice accordingly
• Acting as brand and tone of voice guardian to ensure all customer facing copy has consistent messaging and voice
• Working closely with the Creative Team to define solutions to ensure visuals and copy are aligned
• Working closely with Marketing Team to help deliver key messages across all channels
• Supporting Content Manager in the delivery of seasonal content calendar and campaigns

Experience

• Copywriting or content creation, either from a client or agency background
• The ideal candidate will not only be able to craft compelling and engaging copy but have a grasp of marketing principles to ensure content helps to move readers through the marketing funnel
• A background in marketing is beneficial
• Experience with digital copywriting and SEO desirable
• Experience using a CMS (ideally Adobe) for blog building and content publication desirable

• Must be able to work independently, take ownership of their work, use initiative and push back on workload in the appropriate way
• Creative mindset and ability to bring fresh ideas for content across our channels

This is a really exciting role joining an organisation at this time of growth.  Please do drop us a line today.